Philip Gendall : rechercher sur Z-Library

Le plus grand référentiel d'articles scientifiques au monde. 70,000,000+ d'articles gratuitement.

Don't use scam websites

Livres
Articles (56)
Les plus populaires
Liste
- Liste
- Tableau

1

Colors, Brands, and Trademarks

Hoek, Janet, Gendall, Philip

Journal:

Journal of Advertising Research

Année:

2010

Langue:

english

Fichier:

PDF, 128 KB

english, 2010

2

Blockchain Technology in Finance

Treleaven, Philip, Gendal Brown, Richard, Yang, Danny

Journal:

Année:

2017

Langue:

english

Fichier:

PDF, 1.17 MB

english, 2017

3

Estimating the effect of odd pricing

Gendall, Philip

Journal:

Journal of Product & Brand Management

Année:

1998

Langue:

english

Fichier:

PDF, 64 KB

english, 1998

4

When Do Ex-Sponsors Become Ambush Marketers?

Hoek, Janet, Gendall, Philip

Journal:

International Journal of Sports Marketing and Sponsorship

Année:

2002

Langue:

english

Fichier:

PDF, 438 KB

english, 2002

5

Sponsorship and advertising: a comparison of their effects

Hoek, Janet, Gendall, Philip, Jeffcoat, Michelle, Orsman, David

Journal:

Journal of Marketing Communications

Année:

1997

Langue:

english

Fichier:

PDF, 208 KB

english, 1997

6

Butting out: an analysis of support for measures to address tobacco product waste

Hoek, Janet, Gendall, Philip, Blank, Mei-Ling, Robertson, Lindsay, Marsh, Louise

Journal:

Tobacco Control

Année:

2019

Langue:

english

Fichier:

PDF, 269 KB

english, 2019

7

Information Accessibility and Consumers' Knowledge of Prescription Drug Benefits and Risks

JANET HOEK, PHILIP GENDALL, LARA RAPSON, JORDAN LOUVIERE

Journal:

Journal of Consumer Affairs

Année:

2011

Langue:

english

Fichier:

PDF, 1004 KB

english, 2011

8

Predicting Willingness to Donate Blood

Judith Holdershaw, Philip Gendall, Malcolm Wright

Journal:

Australasian Marketing Journal (AMJ)

Année:

2003

Langue:

english

Fichier:

PDF, 150 KB

english, 2003

9

Consumer Loyalty: Singular, Additive or Interactive?

Robert East, Philip Gendall, Kathy Hammond, Wendy Lomax

Journal:

Australasian Marketing Journal (AMJ)

Année:

2005

Langue:

english

Fichier:

PDF, 154 KB

english, 2005

10

Market segmentation

Hoek, Janet, Gendall, Philip, Esslemont, Don

Journal:

Journal of Marketing Practice Applied Marketing Science

Année:

1996

Langue:

english

Fichier:

PDF, 206 KB

english, 1996

11

Sponsorship Management and Evaluation

Hoek, Janet, Gendall, Philip, Sanders, John L.

Journal:

Journal of Promotion Management

Année:

1993

Langue:

english

Fichier:

PDF, 433 KB

english, 1993

12

Message framing effects on price discounting

Gendall, Philip, Hoek, Janet, Pope, Tracy, Young, Karen

Journal:

Journal of Product & Brand Management

Année:

2006

Langue:

english

Fichier:

PDF, 236 KB

english, 2006

13

Rationalisation as delusion: pictorial health warnings and tobacco industry arguments

Fortin, David, Hoek, Janet, Gendall, Philip, Louviere, Jordan

Journal:

Journal of Consumer Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 86 KB

english, 2011

14

Descriptive and evaluative attributes: what relevance to marketers?

Hoek, Janet, Dunnett, Jason, Wright, Malcolm, Gendall, Philip

Journal:

Journal of Product & Brand Management

Année:

2000

Langue:

english

Fichier:

PDF, 272 KB

english, 2000

15

Audit Committees in Private and Public Sector Corporates in New Zealand: An Empirical Investigation

Brenda A. Porter, Philip J. Gendall

Journal:

International Journal of Auditing

Année:

1998

Langue:

english

Fichier:

PDF, 607 KB

english, 1998

16

Social Marketing: Improving the Quality of Life

Journal:

Australasian Marketing Journal (AMJ)

Année:

2003

Langue:

english

Fichier:

PDF, 74 KB

english, 2003

17

Testing Dick and Basu's Customer Loyalty Model

Ron Garland, Philip Gendall

Journal:

Australasian Marketing Journal (AMJ)

Année:

2004

Langue:

english

Fichier:

PDF, 69 KB

english, 2004

18

An Analysis of Consumers' Responses to Cause Related Marketing

Hoek, Janet, Gendall, Philip

Journal:

Journal of Nonprofit & Public Sector Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 239 KB

english, 2008

19

Fact and Fallacy in Retention Marketing

East, Robert, Hammond, Kathy, Gendall, Philip

Journal:

Journal of Marketing Management

Année:

2006

Langue:

english

Fichier:

PDF, 259 KB

english, 2006

20

The effect of odd pricing on demand

Gendall, Philip, Holdershaw, Judith, Garland, Ron

Journal:

European Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 230 KB

english, 1997

21

To have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines

Hoek, Janet, Gendall, Philip

Journal:

Journal of Marketing Communications

Année:

2002

Langue:

english

Fichier:

PDF, 288 KB

english, 2002

22

Some Effects of Tobacco Sponsorship Advertisements on Young Males

Hoek, Janet, Gendall, Philip, Stockdale, Mark

Journal:

International Journal of Advertising

Année:

1993

Langue:

english

Fichier:

PDF, 795 KB

english, 1993

23

Wishful Thinking or Hard Core Hostility? Viewers' Support for a Reduction in Television Advertising

Hoek, Janet, Gendall, Philip

Journal:

International Journal of Advertising

Année:

1994

Langue:

english

Fichier:

PDF, 812 KB

english, 1994

24

Predicting behaviour: comparing the performance of factual versus attitudinal approaches

Holdershaw, Judith, Melnyk, Valentyna, Gendall, Philip, Wright, Malcolm

Journal:

International Journal of Social Research Methodology

Année:

2017

Langue:

english

Fichier:

PDF, 1.06 MB

english, 2017

25

Evaluating the Emotional Impact of Warning Images on Young Adult Smokers and Susceptible Non-Smokers

Gendall, Philip, Hoek, Janet, Gendall, Katherine

Journal:

Journal of Health Communication

Année:

2018

Langue:

english

Fichier:

PDF, 525 KB

english, 2018

26

Effect of Exposure to Smoking in Movies on Young Adult Smoking in New Zealand

Gendall, Philip, Hoek, Janet, Edwards, Richard, Glantz, Stanton, Langevin, Scott M.

Journal:

Année:

2016

Langue:

english

Fichier:

PDF, 3.60 MB

english, 2016

27

Is the ‘happy wanderer’ really happy? Transport and life satisfaction among older teenagers in rural New Zealand

Ward, Aimee L., Cameron, Claire, McGee, Rob, Freeman, Claire, Gendall, Philip J.

Journal:

Journal of Transport & Health

Année:

2018

Langue:

english

Fichier:

PDF, 599 KB

english, 2018

28

David Takes on Goliath: An Analysis of Survey Evidence in a Trademark Dispute

Gendall, Philip, Hoek, Janet

Journal:

International Journal of Market Research

Année:

2003

Langue:

english

Fichier:

PDF, 307 KB

english, 2003

29

A Behavioural Analysis of Sponsorship

Janet Hoek, Garry Thorpe, Philip Gendall, Duncan Hedderley

Journal:

Australasian Marketing Journal (AMJ)

Année:

2000

Langue:

english

Fichier:

PDF, 2.89 MB

english, 2000

30

Strong public support for plain packaging of tobacco products

Janet Hoek, Philip Gendall, Ninya Maubach, Richard Edwards

Journal:

Australian and New Zealand Journal of Public Health

Année:

2012

Langue:

english

Fichier:

PDF, 88 KB

english, 2012

31

A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories

Philip Gendall, Janet Hoek, Richard Edwards, Judith McCool

Journal:

BMC Public Health

Année:

2012

Langue:

english

Fichier:

PDF, 680 KB

english, 2012

32

A qualitative exploration of young adult smokers’ responses to novel tobacco warnings

Janet Hoek, Anna Hoek-Sims, Philip Gendall

Journal:

BMC Public Health

Année:

2013

Langue:

english

Fichier:

PDF, 854 KB

english, 2013

33

Market segmentation

Hoek, Janet, Gendall, Philip, Esslemont, Don

Journal:

Asia-Australia Marketing Journal

Année:

1993

Langue:

english

Fichier:

PDF, 814 KB

english, 1993

34

Advertising and Obesity: A Behavioral Perspective

Hoek, Janet, Gendall, Philip

Journal:

Journal of Health Communication

Année:

2006

Langue:

english

Fichier:

PDF, 156 KB

english, 2006

35

Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?

Hoek, Janet, Gendall, Philip, Eckert, Christine, Louviere, Jordan

Journal:

Tobacco Control

Année:

2015

Langue:

english

Fichier:

PDF, 465 KB

english, 2015

36

Direct-to-Consumer Advertising down under: An Alternative Perspective and Regulatory Framework

Janet Hoek and Philip Gendall

Journal:

Journal of Public Policy & Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 2.45 MB

english, 2002

37

Direct-to-Consumer Advertising Down Under: An Alternative Perspective and Regulatory Framework

Hoek, Janet, Gendall, Philip

Journal:

Journal of Public Policy & Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 77 KB

english, 2002

38

Predicting blood donation behaviour: further application of the theory of planned behaviour

Holdershaw, Judith, Gendall, Philip, Wright, Malcolm

Journal:

Journal of Social Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 195 KB

english, 2011

39

Should support for obesity interventions or perceptions of their perceived effectiveness shape policy?

Gendall, Philip, Hoek, Janet, Taylor, Rachael, Mann, Jim, Krebs, Jeremy, Parry-Strong, Amber

Journal:

Australian and New Zealand Journal of Public Health

Année:

2015

Langue:

english

Fichier:

PDF, 296 KB

english, 2015

40

Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers

Gendall, Philip, Eckert, Christine, Hoek, Janet, Louviere, Jordan

Journal:

Tobacco Control

Année:

2017

Langue:

english

Fichier:

PDF, 469 KB

english, 2017

41

Perceptions of Financial Incentives for Smoking Cessation: A Survey of Smokers in a Country With an Endgame Goal

Robertson, Lindsay, Gendall, Philip, Hoek, Janet, Marsh, Louise, McGee, Rob

Journal:

Nicotine & Tobacco Research

Année:

2017

Langue:

english

Fichier:

PDF, 263 KB

english, 2017

42

A comparison of on-pack Quitline information formats

Hoek, Janet, Gendall, Philip, Eckert, Christine, Rolls, Kirsty, Louviere, Jordan

Journal:

Tobacco Control

Année:

2016

Langue:

english

Fichier:

PDF, 3.87 MB

english, 2016

43

Effect of a Promised Donation to Charity on Survey Response

Gendall, Philip, Healey, Benjamin

Journal:

International Journal of Market Research

Année:

2010

Langue:

english

Fichier:

PDF, 258 KB

english, 2010

44

The Response of Young Adult Smokers and Nonsmokers in the United Kingdom to Dissuasive Cigarettes: An Online Survey

Moodie, Crawford, Gendall, Philip, Hoek, Janet, MacKintosh, Anne Marie, Best, Catherine, Murray, Susan

Journal:

Nicotine & Tobacco Research

Année:

2017

Langue:

english

Fichier:

PDF, 238 KB

english, 2017

45

The Tea Bag Experiment: More Evidence on Incentives in Mail Surveys

Gendall, Philip, Hoek, Janet, Brennan, Mike

Journal:

Market Research Society. Journal.

Année:

1998

Langue:

english

Fichier:

PDF, 54 KB

english, 1998

46

An Exploration of Smoking-to-Vaping Transition Attempts Using a “Smart” Electronic Nicotine Delivery System

Blank, Mei-Ling, Hoek, Janet, George, Mark, Gendall, Philip, Conner, Tamlin S, Thrul, Johannes, Ling, Pamela M, Langlotz, Tobias

Journal:

Nicotine & Tobacco Research

Année:

2018

Langue:

english

Fichier:

PDF, 235 KB

english, 2018

47

The Effect of Covering Letter Personalisation in Mail Surveys

Gendall, Philip

Journal:

International Journal of Market Research

Année:

2005

Langue:

english

Fichier:

PDF, 63 KB

english, 2005

48

Young adult susceptible non-smokers’ and smokers’ responses to capsule cigarettes

Hoek, Janet, Gendall, Philip, Eckert, Christine, Louviere, Jordan, Blank, Mei-Ling, Thrasher, James F

Journal:

Tobacco Control

Année:

2018

Langue:

english

Fichier:

PDF, 435 KB

english, 2018

49

Forum – Asking the Age Question in Mail and Online Surveys

Gendall, Philip, Healey, Benjamin

Journal:

International Journal of Market Research

Année:

2008

Langue:

english

Fichier:

PDF, 53 KB

english, 2008

50

An Empirical Test of Product Sampling and Couponing

McGuinness, Dalton, Brennan, Mike, Gendall, Philip

Journal:

Market Research Society. Journal.

Année:

1995

Langue:

english

Fichier:

PDF, 85 KB

english, 1995